Born and raised in Japan, Minako Norimatsu earned a degree in psychology at Sophia University in Tokyo before moving to Paris in 1992. Fully trilingual (English, French, Japanese), she works as a fashion / lifestyle / culture journalist and stylist. Besides contributing to “Spur” magazine and other titles, she draws on her expertise in the rapport between Japan and the West, acting as a consultant : Advising on branding, strategy, marketing, digital presentation and social media communication. In 2013, her “Guide du Japon à Paris” (Guide to Japan in Paris) was published by Editions du Chêne. An updated version was published in 2015
Client (magazines) : Spur, Vogue Japon, Elle Japon, Figaro Japon, Uomo, Richesse, Commercial Photo, The Asahi daily. Lula .....
Client (consulting) : Remy Cointreau, Eclectic, It, Lacoste, Fauré Le Page, LaContrie, Paul & Joe, Onward Kashiyama, Marie-Hélène de Taillac, My Little Paris, Shiseido, Cartier and other luxury brands.
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