Born and raised in Japan, Minako Norimatsu earned a degree in psychology at Sophia University in Tokyo before moving to Paris in 1992. Fully trilingual (English, French, Japanese), she works as a fashion / lifestyle / culture journalist and stylist. Besides contributing to “Spur” magazine and other titles, she draws on her expertise in the rapport between Japan and the West. In 2013, her “Guide du Japon à Paris” (Guide to Japan in Paris) was published by Editions du Chêne. Its updated version was published in 2015. Being highly versatile, her consultancy covers various themes, from branding, strategy, style, marketing, digital presentation to communication.
静岡県生まれ。東京の上智大学文学部心理学科卒業後、短期間スタジオヴォイス誌で編集の仕事を経験した後、1992年に渡仏。以来日本語、英語、仏語の3日国語に通じたフリーエディター&コンサルタント。2013年にフランスのシェーヌ社より刊行された、パリにおける日本をまとめたフランス語のガイドブック、Le Guide du Japon à Parisは好評を博し、2年後には改訂版も出版。グローバルなヴィジョンを持ち、アドバイザーとしての活動はブランディング、ストラテジー、スタイル、マーケティング、デジタル・プレゼンテーションからコミュニケーションまで、多岐に渡る。
Clients (editorial work) : Spur, Vogue Japon, Elle Japon, Wallpaper*, Figaro Japon, Uomo, Richesse, Commercial Photo, The Asahi daily. Lula UK .....
Clients (translation) : l/Uniform, Pierre Hardy, Eclectic, Fauré Le Page, LaContrie, Ksenia Schneider…
Client (consulting) : Chanel, Molli, Weisswall gallery, Mercedes-Benz, Strasbourgo, Society Room, Remy Cointreau, It, Lacoste, Paul & Joe, Onward Kashiyama, Marie-Hélène de Taillac, My Little Paris, Shiseido, Cartier and other luxury brands
contact : minakonorimatsu@gmail.com
Modeling for Eclectic catalogue
At the occasion of lanching of Le Guide du Japon à Paris, my friend Lili Barbery-Coulon, journalist of M ( le magazine du Monde) and founder of lifestyle blog Ma Récréation, came to my place to attend cooking of my summer recipe, cold miso soup.
photographs: Armelle Kergall
16 pages of reportage revealing fashion, interior and beauty tips of Minako Norimatsu / Spur magazine 2013
Photographs by Susanne Junker
Style fyle
photographs : Meldy Kandyoti
Best of my vintage pieces, custom made jewelry and clothes, frangrance and accessories.
Cover image by Susanne Junker
Other images by Meldy Kanyoti